Grand Parade

Grand Parade is a digital creative agency
specialising in high-tech products,
content, design and marketing
for the betting and gaming industry.

In-play terminals for Coral retailResorts and Mohegan Sun onlineUK General Election 2015 predictorThe new FootballPools.comAfrica’s first responsive sports betting web appResponsive infographics for BwinMy Winners (USA) Responsive WebsiteTotepool Live Information Service Web AppGP launches The Betfair App DirectoryResponsive SEO content wins Best Mobile Gaming SiteLive Scoreboards for CoralThe Betfair Ultimate XI gameDetailed Premier League stats packages for OPTAPage-ready stats for all football club programmes in EnglandTen To Follow for The ToteCitibet MagazineUS Election app for iPhoneData visualisations for DeloitteClose Up magazine for iPadGenerator Hostels New WebsiteLadbrokes Online CampaignsBetfair CashbackCornflakeBetfair iPhone Web AppsLanding PagesTimeform Horse Racing WidgetElection predictorsTennis MagazineClose Up magazineBetchecker for Cup Football WidgetsMoo WidgetsLMAX Contextual Contextual WidgetPlayboy Hot MarketBetfairfootball.comParamount PicturesICON magazineThe Racing PostX Factor for Betfair

Our Work

  1. UK General Election 2015 predictor

    UK General Election 2015 predictor

    The Betfair Predicts General Election 2015 app, built by Grand Parade, is now available on iOS, Android and desktop. Our prediction tool has correctly called the outcome of the past 4 major world elections.

  2. The new

    The new

    Football Pools required Grand Parade to improve the user interface and graphic design as well as build the customer-facing front-end pages of their new website:

  3. Responsive infographics for Bwin

    Responsive infographics for Bwin

    Grand Parade created the content and designed and built a dynamic infographic for bookmaker Bwin that showcases all the key statistics, trends and figures from previous transfers made in this window.

  4. My Winners (USA) Responsive Website

    My Winners (USA) Responsive Website

    Grand Parade was contracted by MyWinners’ parent company, Sportech plc, to reinvent the user interface and redesign the marketing site to better reflect the objectives of the brand.

  5. Responsive SEO content website

    Responsive SEO content website

    Bwin commissioned Grand Parade to produce the content as well as design and build a responsive SEO sports news website that can be viewed on different screen resolutions across desktops, tablets and mobiles.

  6. Generator Hostels New Website

    Generator Hostels New Website

    Europe’s leading hostel operator, Generator Hostels, commissioned Grand Parade to rebuild their websites to reflect a brand refresh and optimise them for different devices and search engines.

  7. Ladbrokes Online Campaigns

    Ladbrokes Online Campaigns

    Grand Parade was commissioned by Ladbrokes to create a series of online campaign banners featuring their latest brand icon – the excitable Italian football commentator Tiziano Crudeli.

  8. Betfair Cashback

    Betfair Cashback

    Grand Parade created a secure website for users to log in to check their current points total and view other promotions. Each site uses personalisation code with different messaging, targets and content being shown to the user based on their current number of points.

  9. Cornflake


    Grand Parade recently produced a magazine for Cornflake ( showcasing the work of that company in the field of bespoke home technology.

  10. Betfair iPhone Web Apps

    Betfair iPhone Web Apps

    Mobile betting has been a massive growth area for bookmakers in the last few years. In the summer of 2011, Grand Parade were commissioned by Betfair to build a web version of their iPhone app.

  11. Landing Pages

    Landing Pages

    We design and build landing pages, a key stage in online marketing. After customers have clicked on banner ads or widgets, there is still a lot of work to do to get them to sign up or take advantage of a promotional offer.

  12. Timeform Horse Racing Widget

    Timeform Horse Racing Widget

    In 2009, GP created a horse racing contextual widget that mixes feeds from betfair and Timeform’s APIs to display runners, trainers, jockey, form and the odds along with the details of any of that day’s races.

  13. Election predictors

    Election predictors

    Remember John McCain. We do. For 28 weeks we tracked his progress in the betting markets versus Barack Obama to predict the outcome of the 2008 US presidential campaign.

  14. Tennis Magazine

    Tennis Magazine

    Grand Parade was commissioned to turn content from the US Tennis Association into a lively, elegant and interactive digital magazine.

  15. Close Up magazine

    Close Up magazine

    Close up is the world’s best informed sports and betting magazine, conceived to inform and entertain Ladbrokes’ 30,000 highest-staking customers, with a further 5,000 copies distributed to the bookmaker’s head office…

  16. Betchecker for Betfair

    Betchecker for Betfair

    Betchecker is a powerful value tool built by Grand Parade for Betfair, the world’s leading betting exchange. The website shows at a glance how much a bettor would have won with Betfair compared to other bookmakers.

  17. is a magnet for sports fans scouring the web for big events to bet on. The site was designed by Grand Parade to maximise conversions from traffic via a dynamic, contextual promotion banner as its focal point.

  18. World Cup Football Widgets

    World Cup Football Widgets

    For the World Cup 2010, GP created a suite of contextual and data-driven widgets to entice new customers. The most successful was the Mood-o-meter which ran as billboards in major London train stations.

  19. Moo Widgets

    Moo Widgets

    MOO is a new kind of online printing business. helps customers print business cards, mini cards and post cards. Design is key for everything they do. In March 2011, MOO commissioned Grand Parade to build the first marketing widget based on their new API.

  20. LMAX Contextual Widget

    LMAX Contextual Widget

    LMAX, the financial trading exchange backed by Goldman Sachs, launched in October 2010. LMAX position themselves as the retail investor’s financial trading platform with their API as the core element…


    News.Ladbrokes is a sports betting news site designed to deliver organic traffic via search engines and increase conversion of new customers. The site was launched for the 2010 World Cup and has met objectives…

  22. Contextual Widget Contextual Widget

    The wanted to increase revenue from signing up new accounts to its betting partner. Grand Parade developed a contextual ‘widget’ to place relevant event odds on each sports page with the intention of…

  23. Playboy Hot Market

    Playboy Hot Market

    Grand Parade built a “Hot Market” for, an interactive device which measures female celebrity star power in terms of the amount of press they receive each day.

  24. Paramount Pictures

    Paramount Pictures

    Grand Parade’s chief technical officer Dominic Hawken has been responsible for the online launches of a number of major Hollywood productions,

  25. ICON magazine

    ICON magazine

    Grand Parade produced ICON magazine, a premium lifestyle title owned by Louise and Jamie Redknapp and Tim Sherwood, from 2008-2010. ICON targets high net worth individuals in UK sports, music and entertainment.

  26. The Racing Post

    The Racing Post

    Using our expertise in football and betting, Grand Parade provided consultancy to Britain’s leading betting paper, The Racing Post, on future digital projects in their non-racing portfolio.

  27. Betfair Black welcome pack

    Betfair Black welcome pack

    Betfair Black is an exclusive invitation-only bookmaker founded to meet the needs of the world’s gambling elite. Grand Parade created the content for, designed and produced a series of high-quality bespoke booklets…

  28. X Factor for Betfair

    X Factor for Betfair

    Betting on non-sporting events like general elections and The X-Factor is a growing betting sector. The markets on Betfair are often very accurate at predicting who will win an election or who will win competitions [...]

  29. Bauer Media

    Bauer Media

    Grand Parade has provided magazine consultancy services to Bauer Media, publisher of magazines such as FHM, Q, Heat and Grazia.