Grand Parade is the UK's leading provider of exclusive fixed odds betting editorial. Dry stats packages and generic news feeds do not capture and convert visitors to paying customers.
Grand Parade specializes in compelling and useful betting news and analysis that is valuable, unique and entertaining. We analyse the information bookmakers use to set odds (historical patterns, data, form, mood and more) to help our readers more accurately predict the future.
VALUABLE
There is a strong relationship between relevant content and driving bets. We have clear evidence that generic sports news feeds do not achieve results. The content needs to be compelling, useful and innovative.
UNIQUE
Organic search ranking: Our dynamic betting editorial can be tailored to your needs providing content that will be found through natural search and attract attention from relevant online audiences and communties.
ENTERTAINING
Our editors experience in lifestyle media offers a fresh approach to packaging betting content. the dry approach of stats and news feeds. This creates fresh content that advertisers want to sponsor and is a fun read for visitors
Our service can be feature articles, galleries or up-to-the minute news. It can be fed directly to your website via XML or RSS feeds.
To find out more about our editorial methods, go to punterology.
Speciality Areas
Specials betting: politics, reality television, awards shows, celebrities doing outrageous things. We have clear evidence that content is essential to bridge the gap for a casual/new bettor to bet on novelty bets
Football betting: we offer analysis of all Premier League matches and specials bets as well as Champions League and major events in the Championship, La Liga, Serie A and Bundesliga.
Major Tournaments/Events: we cover major televised events, tournaments and internationals in most sports including cricket, rugby,motor racing and tennis
If you are interested in content syndication, please contact Andy Clerkson.
Grand Parade specializes in compelling and useful betting news and analysis that is valuable, unique and entertaining. We analyse the information bookmakers use to set odds (historical patterns, data, form, mood and more) to help our readers more accurately predict the future.
VALUABLE
There is a strong relationship between relevant content and driving bets. We have clear evidence that generic sports news feeds do not achieve results. The content needs to be compelling, useful and innovative.
UNIQUE
Organic search ranking: Our dynamic betting editorial can be tailored to your needs providing content that will be found through natural search and attract attention from relevant online audiences and communties.
ENTERTAINING
Our editors experience in lifestyle media offers a fresh approach to packaging betting content. the dry approach of stats and news feeds. This creates fresh content that advertisers want to sponsor and is a fun read for visitors
Our service can be feature articles, galleries or up-to-the minute news. It can be fed directly to your website via XML or RSS feeds.
To find out more about our editorial methods, go to punterology.
Speciality Areas
Specials betting: politics, reality television, awards shows, celebrities doing outrageous things. We have clear evidence that content is essential to bridge the gap for a casual/new bettor to bet on novelty bets
Football betting: we offer analysis of all Premier League matches and specials bets as well as Champions League and major events in the Championship, La Liga, Serie A and Bundesliga.
Major Tournaments/Events: we cover major televised events, tournaments and internationals in most sports including cricket, rugby,motor racing and tennis
If you are interested in content syndication, please contact Andy Clerkson.
