Betchecker is a powerful value tool built by Grand Parade for Betfair, the world’s leading betting exchange. The website shows at a glance how much a bettor would have won with Betfair compared to other bookmakers.
Betchecker.betfair.com is the tip of a ‘value message’ iceberg for Betfair as the company mines Grand Parade’s custom-built API to produce content that is being used across the web in a multitude of Grand Parade-produced banners and widgets. The data forms the basis of a Betfair’s 2010 television advertising campaign. We have also produced the site in multiple languages—see Spanish, German, Russian, Bulgarian, Czech, Hungarian and Greek versions – and for horse racing: Betchecker Racing.
Betchecker calls on Grand Parade’s core skills:
- technical expertise as the API mashes data from various sources (3rd party odds feeds, event resolution feed and Betfair’s own API)
- wireframing and design expertise: our usability and creative team have designed sites and widgets that deliver the value message to a new and existing customers in multiple languages