Grand Parade

Grand Parade is a digital creative agency
specialising in high-tech products,
content, design and marketing
for the betting and gaming industry.

Betchecker for Betfair

Betchecker for Betfair

Betchecker is a powerful value tool built by Grand Parade for Betfair, the world’s leading betting exchange. The website shows at a glance how much a bettor would have won with Betfair compared to other bookmakers.

Betchecker.betfair.com is the tip of a ‘value message’ iceberg for Betfair as the company mines Grand Parade’s custom-built API to produce content that is being used across the web in a multitude of Grand Parade-produced banners and widgets. The data forms the basis of a Betfair’s 2010 television advertising campaign. We have also produced the site in multiple languages—see Spanish, German, Russian, Bulgarian, Czech, Hungarian and Greek versions – and for horse racing: Betchecker Racing.

Betchecker calls on Grand Parade’s core skills: