Betting.ladbrokes.com is a magnet for sports fans scouring the web for big events to bet on. The site was designed by Grand Parade to maximise conversions from traffic via a dynamic, contextual promotion banner as its focal point.
The site is a customised WordPress, designed and built by Grand Parade to achieve high-ranking on search engines for primary keywords and phrases. It utilises Ladbrokes live odds feeds and GP’s contextual tech to surface the most relevant markets and promotions depending on the search terms used to enter the page. The site uses the latest news stories from sister site, News.ladbrokes.com to add relevancy to the pages. The site was launched in March 2011 and achieved remarkable ranking in rapid time: within two months, it was #4 on Google for terms such as ‘horse racing betting‘ and #3 for ‘Wimbledon betting‘.
Grand Parade editors produce daily content for betting.ladbrokes.com, analyse the site traffic and manage the ad placements and code changes.