Grand Parade

Grand Parade is a digital creative agency
specialising in high-tech products,
content, design and marketing
for the betting and gaming industry.

ICON magazine

ICON magazine

Grand Parade produced ICON magazine, a premium lifestyle title owned by Louise and Jamie Redknapp and Tim Sherwood, from 2008-2010. ICON targets high net worth individuals in UK sports, music and entertainment.

The magazine was distributed ten times per year to an exclusive mailing list of professional footballers and executives, including all Premier League clubs, as well as PGA golfers, tennis, motor racing, snooker and rugby professionals.

GP devised, created and designed the content to the highest editorial standards to produce a magazine that was sophisticated, lavish and substantial.

Under Grand Parade’s stewardship the magazine featured the work of a number of outstanding sport and celebrity photographers, as well as in-depth interviews with major stars and a wide range of luxury products, from property and fashion to cars and technology.

The cover of the magazine featured the elite of the sporting world, with athletes such as Steven Gerrard, Ryan Giggs, Nicolas Anelka, Lewis Hamilton, David Haye and Sachin Tendulkar. All these shoots were supervised and directed by Grand Parade.