Grand Parade has worked closely with Ladbrokes on a number of their online ad campaign banners. The most recent featured Ladbrokes’ latest brand icon – the over-stimulated Italian football commentator Tiziano Crudeli.
Many of these banners use dynamic feeds – live information that updates in real time – to display up-to-the-minute live scores and odds for matches in the Premier League, Champions League and other English divisions.
The ads all link contextually to SEO optimised landing pages (translation: you click on a widget when it shows, say, a Chelsea bet or special offer, and you will be taken to a Chelsea landing destination.) This means the banners can be integrated seamlessly into the Ladbrokes affiliate system, enabling them to market to fans of specific teams.