Grand Parade

Grand Parade is a digital creative agency
specialising in high-tech products,
content, design and marketing
for the betting and gaming industry. is a sports betting news site designed to deliver organic traffic via search engines and increase conversion of new customers. The site was launched for the 2010 World Cup and has met objectives of instantly-indexed pages, high search ranking for key words and conversion.

Ladbrokes wanted to improve the performance of its SEO site and at the same time create a high quality sports news content site with integrated betting opportunities direct from content.

GP developed the project from inception to delivery, and continues to host, support, manage and create all content daily for the site. Highlights include:

The site has been a success, and in November 2010, GP launched a Spanish version, followed by an Irish version in May 2011.