Grand Parade

Grand Parade is a digital creative agency
specialising in high-tech products,
content, design and marketing
for the betting and gaming industry.

X Factor for Betfair

X Factor for Betfair

Betting on non-sporting events like general elections and The X-Factor is a growing betting sector. The markets on Betfair are often very accurate at predicting who will win an election or who will win competitions like The X-Factor, and are often better at forecasting an outcome than opinion polls.

Grand Parade have built several widgets for general elections in the UK, US, Germany and Ireland, and reality shows such as The X-Factor, Big Brother and Strictly Come Dancing. This year, Betfair commissioned this X Factor widget, which shows two betting markets in two different tabs: who will win this year’s contest and who will be eliminated next. The percentage shown in the widget represents the up-to-the-minute odds on Betfair. We calculate the odds as a percentage and show that in the graph. The widget also has Twitter and Facebook share buttons as well as the option for blog owners to host the widget on their site by simply copy/pasting an embed code.