Grand Parade created a secure website for users to log in to check their current points total and view other promotions. Each site uses personalisation code with different messaging, targets and content being shown to the user based on their current number of points.
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Mobile betting has been a massive growth area for bookmakers in the last few years. In the summer of 2011, Grand Parade were commissioned by Betfair to build a web version of their iPhone app.
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In 2009, GP created a horse racing contextual widget that mixes feeds from betfair and Timeform’s APIs to display runners, trainers, jockey, form and the odds along with the details of any of that day’s races.
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Remember John McCain. We do. For 28 weeks we tracked his progress in the betting markets versus Barack Obama to predict the outcome of the 2008 US presidential campaign.
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