Grand Parade

Grand Parade is a digital creative agency
specialising in high-tech products,
content, design and marketing
for the betting and gaming industry.

Election predictors

Election predictors

For the historic 2008 US presidential race, GP devised an interactive map of the United States for betfair, mixing the betting exchange’s live odds with insightful stats and historical data relating to previous presidential elections. The map dynamically calculated the probable outcome of the election based on the betting movements on the betting exchange and predicted the result accurately four weeks prior to the election.

Since creating the US Map, we have produced interactive maps, swingometers and seat prediction widgets for the London Mayoral Elections 2008, German Elections of 2009, UK General Election 2010 and the Irish elections of 2011. For the UK election, we collaborated with political pollsters Comres, to produce prediction graphs in the six months prior to the election and for the Irish elections we partnered with Millward Brown Lansdowne.